Tote: Galloping ahead in 2024

 

The Tote has enjoyed another successful year. Here are a few highlights from 2024:

• Growth in the UK and Ireland: There has been positive developments with the UK and Irish pools growing 7.3% along with a 4.3% increase in customers. This growth is due to a relentless drive on improving the value and experience the Tote offers customers.
• Market-leading value every day for customers: The Tote win price exceeds the Industry Starting Price (SP) 25% of the time and is never worse due to the Tote guarantee. The Tote Exacta dividend exceeds the Forecast 60% of the time and the Tote Trifecta dividend beats the Tricast 72% of the time.
• Increasing contributions from World Pool to racing: Since its inception in 2019, World Pool has already contributed over £50 million to racecourses in the UK and Ireland. It has become the most important new revenue stream into racing in recent years.
• Customers better off on World Pool days: The huge pools created by World Pool ensure exceptional value to Tote customers: A £10 bet with the Tote on each winner on the 22 World Pool days for British and Irish racing in 2024 would have made you £2,078.60 better off than betting with the SP. The Tote Win price beats the SP in 55% of races on UK and Irish World Pool days, while matching on the remaining occasions and returning on average 9% more.

Looking ahead
The Tote’s Chief Executive Alex Frost was a speaker at this year’s Asian Racing Conference in Sapporo, Japan where a number of important issues were discussed which will shape the future of racing around the globe. One of these was the future of betting, recognising the vital role World Pool is playing in uniting the sport on a global level and generating new income for individual racing nations, to the benefit of all participants.

Under the banner ‘Be Connected, Stride Together’, Winfried Engelbrecht-Bresges, Chair of the Asian Racing Federation (ARF) and Chief Executive Officer of the Hong Kong Jockey Club, summarised the challenges and opportunities for racing and betting perfectly when he said: “We have to evolve globally. There are differing priorities locally, but we have to think globally, and especially when it comes to having the necessary protections to keep our social licence.”

The Tote has taken this message to heart. Everything the Tote is doing is focused on working with partners and supporting the future of racing.

The Tote’s Year Five Review – ‘Galloping Ahead’ – can be read at https://www.uktotegroup.com/thetote