Leading British Racecourses agree Tote Long-Term Partnership
Britbet Racing LLP (“Britbet”), a partnership of 55 British racecourses, has today announced an extended commitment from its racecourse partners for the continued delivery of their oncourse pool betting service.
A key element to this commitment from racecourses comes from Britbet renewing a long-term partnership with the UK Tote Group that will deliver liquidity from the majority of its racecourse partners, including all Jockey Club racecourses and the large independent tracks, to the pools hosted by the Tote on racing taking place at these racecourses.
The renewed partnership will continue to provide a united approach to growing pool betting in the UK, with racecourses controlling the delivery of an oncourse service and the Tote providing the recognised brand and the off-course services, combining to create a single pool hosted by the Tote.
The agreement between Britbet and the Tote will go live in November 2025 and will be in place until at least the end of October 2030, subject to a range of performance measures being met. The new partnership builds on the existing agreement which has been in place since October 2018. Over this time there has been significant growth and innovation in pool betting, with the launch of a dedicated Tote website and App, combined with more competitive pricing, including the introduction of Tote Guarantee in 2020 which ensures the Tote will always exceed or match the Industry Starting Price on Win bets.
Britbet commenced operating the pool betting service oncourse in July 2018. Oncourse turnover exceeded £72m in 2024, a 26% increase to that achieved in 2018. It has delivered this through a continued investment in its staff and the technology used to take the bets from racegoers. The key Tote Guarantee offering provides value back to customers, whilst oncourse specific innovations such as Lucky Pick wallets and Multiples, have all helped to drive increased customer engagement.
Under the operation of the UK Tote Group, the overall UK/Irish pool (the two pools were combined via an agreement with Horse Racing Ireland in April 2020) has increased by over 50% with 100,000 online active customers enjoying an ever-improving customer experience at tote.co.uk/ie. Through the existing deal the UK Tote Group has returned over £40 million to Britbet over the last five years, while investing over £100 million in the business to support the future growth of pool betting.
Over the last six years several British racecourses have benefited from the introduction of World Pool which is hosted on some of the highest profile Flat race days. By combining pools from around the globe, World Pool creates huge liquidity for racing fans and a new revenue stream for racecourses via increased media rights. Since its inception by the Hong Kong Jockey Club in 2019, World Pool has contributed in excess of £50 million to British and Irish racecourses making it the most significant new funding stream for the sport in recent years. The new partnership between Britbet and the UK Tote Group ensures a continued unified approach for many racecourses, helping to focus on a single pool and working with international partners to benefit from the evolution and expansion of World Pool.