Owner Relations
Owner Relations is a new function launched in 2025, with the primary objective of improving the retention of owners within British racing.
It is a cross-industry initiative looking holistically at the owner experience.
Owners are crucial, investing circa £500 million annually in training and racing fees alone – when you factor in the cost of buying a horse, the total value is far greater. Figures show that year after year, our total net owner number is declining – more owners are leaving than joining – especially true for those with sole ownerships. So how do we at least start to address this issue? To have even the smallest impact or influence here, we need to understand why it is happening.
Therefore, our vision is that anyone investing in ownership within British Racing is recognised by the industry, and key service providers are supported in retaining owners and their horses in British Racing.
All owners should feel like valued investors because like any customer, they have choices about where to spend their money. We need to understand why owners leave; at present we simply don’t know all the reasons and that is why a key objective for the new team, at least in the short-term, is to keep owners in racing.
Providing dedicated resources in this area was a key recommendation of a cross-industry working group, tasked with looking holistically at the owner experience. The future vision for the new team is that anyone investing in ownership is known to the industry and recognised for their investment, whether that’s through sole, shared or a combination of ownerships. The Owner Relations work will be led by the ROA, but the team will be advocating on behalf of all owners within British racing.
If you would like to speak to one of the Owner Relations team please contact Kate Freeman, Head of Owner Relations, at [email protected].
MEET THE TEAM
Kate Freeman
Head of Ownership
Kate has been with the ROA since October 2024, joining from the BHA where she worked for 3 years within the Strategy and Change team. Her professional background prior to joining the racing industry was spent working for two large multinationals, joining Mars Inc on their graduate scheme from university and then moving to Coca-Cola and remaining there for 21 years, gaining a breadth of experience across a variety of sales, commercial and marketing roles. Kate is passionate about horses and horseracing, is a keen rider and has some experience of working in a small National Hunt yard, albeit many years ago!
Favourite horses: Many Clouds, Thistlecrack, Lil Rockerfeller & Sire De Grugy.
Camilla Perrett
Head of Client Relations & Marketing
Camilla has been with Great British Racing International since 2019, having previously worked for Sirecam, Sportsguide and Amanda Perrett Racing. Camilla is responsible for ensuring the team deliver GBRI’s strategy, with a focus on client relations, events and marketing. Camilla now brings her wealth of client-facing experience to the Owner Relations team.
Amanda Prior
Client Relations Manager
Amanda has been with Great British Racing International since 2015, having joined the company upon graduation of the Godolphin Flying Start. Amanda's focus is on client relations and events, working with luxury brands to bring one-of-a-kind experiences to new and existing owners in Britain.
Rory Ramsamy
Senior Marketing Executive
Rory joined Great British Racing International (GBRI) after graduating from his Masters degree and has been with the organisation since 2022. He first visited a racecourse aged 3 and immediately fell in love with the sport. His time off work is spent watching races globally or on a racecourse near London, where he is based.
He focuses on various marketing projects, digital output and research for GBRI & Owner Relations.
